Free PDF The Ten Commandments for Business FailureBy Donald R. Keough
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The Ten Commandments for Business FailureBy Donald R. Keough
Free PDF The Ten Commandments for Business FailureBy Donald R. Keough
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
- Sales Rank: #539537 in Books
- Brand: Brand: Portfolio Trade
- Published on: 2011-06-28
- Released on: 2011-06-28
- Original language: English
- Number of items: 1
- Dimensions: 7.60" h x .50" w x 5.00" l, .37 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
From Publishers Weekly
A former president of the Coca-Cola Company, Keough has assembled an enviable Rolodex in his 81 years, and his book counts Bill Gates, Jack Welch and Warren Buffett among its champions. His lessons draw upon his long and varied career—from his early days as a philosophy major to his first job as a TV sports announcer and employment at Butternut Coffee and Coca-Cola—and comprise a list of tongue-in-cheek rules guaranteed to make the follower a true loser in business: from quit taking risks and be inflexible to don't take time to think and be afraid of the future. Keough supports his commandments with stories of business mistakes and failures, both his own—the roll-out of New Coke, for example—and those of others—namely, Schlitz beer and IBM. While the author's clear and encouraging tone and renown within the business community will likely garner his effort publicity, the unoriginality of the material—all standard business-book fare simply phrased in the negative—keeps this well-meaning book from standing out or offering original advice to business leaders in the market for a little self-improvement. (Aug.) ""
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved."
From Booklist
Keough, a distinguished corporate executive, offers a perspective on failure that is especially applicable to leaders who have attained some degree of success. With a foreword by his longtime friend and associate Warren Buffett, the renowned investor, the author presents a chapter on each of his 10 commandments for failure and adds a bonus chapter about how losing passion for work and for life is a certain route to disaster. His failure commandments include stop taking risks; be inflexible; isolate yourself; assume infallibility; play the game close to the foul line (which offers thoughtful commentary on ethics); don’t take time to think; put all your faith in outside consultants; love your bureaucracy; send mixed messages; and be afraid of the future. Keough’s book is rich with examples of failure, and he gives advice on how to recover from mistakes while learning from them and moving ahead. This is an excellent book with valuable insight for corporate executives and those aspiring to corporate leadership. --Mary Whaley
Review
"Don possesses a special combination of experience, wisdom, self- confidence, and self-awareness. His commandments for failure will teach you more about business success than a whole shelf full of books."
? Bill Gates
?This is a great book, filled with terrific advice from a management icon, and brought alive by real stories from business history. It is a must-read for every leader.?
? Jack Welch
?Don's best ability is to cut to the chase on an issue, to cut through the bureaucratic fog. Keep it simple is his principle and mine too.?
? Warren Buffett (from the foreword)
"Don Keough, with his sixty years of business experience, is well equipped to comment about business leadership. He is an outstanding man, and I am proud to call him friend."
? Former President George H. W. Bush
?I would rather listen to Don Keough on almost any subject ? his empathetic wit and wisdom are a cure all for what ails on any day. He's now written it down and if
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